Wish List

Benefit Cosmetics

Benefit Cosmetics

A legacy of laughter San Francisco. 1976. The Jean & Jane Ford twins launched Benefit Cosmetics to draw a smile on women's faces. The philosophy? "Laughter is the best cosmetics." The crazy idea? Create playful & innovative products for an instant beauty effect. The must? A unique concept to transform eyebrows with Brow Bars and a collection of magical products. No expertise needed to be the top!